Dr. Reuben Ng is an Assistant Professor at the Lee Kuan Yew School of Public Policy and Lead Scientist at the Lloyd’s Register Foundation Institute for the Public Understanding of Risk, NUS. Reuben spent 16 years in government, consulting, and research. In government, he was in the Prime Minister’s Office driving evidence-based policymaking through data analytics and Singapore’s Smart Nation strategies. In consulting, he co-built the advanced analytics practice at a top firm, and implemented complex analytics capabilities across industries and functions. In research, he is an expert in quantitative social sciences, social gerontology (Google H-Index 24), and credited with creating innovative techniques to measure societal perceptions that are applied to strategic policy communications. His work achieved international media coverage including The Guardian, The New York Times, The Washington Post, Forbes, and CNN. He delivers masterclasses on Innovation that blends Data Analytics, Behavioural Insights, and Design Thinking; and serves on advisory boards in finance, defence, education and sustainability. Reuben is a behavioural scientist trained at NUS, Oxford and Yale; he is the first Singaporean and Oxonian to win the International Fulbright Science and Technology Award, and recently won Singapore’s most prestigious prize for early career social scientists—the Social Science Research Council’s S$1-million-dollar Fellowship for groundbreaking research on the skills-gap in labour markets.